The Creative Consultancy

Bupa

Direct Mail campaign to small business owners

Although BUPA healthcare is a popular employee benefit in the corporate sector, it is relatively unknown to SMEs. Our brief was to challenge preconceptions in this sector by demonstrating the relevance – and affordability – of healthcare to proprietors and managing directors with as few as two employees. Our creative solution used case studies to demonstrate how British entrepreneurs are using BUPA healthcare as a benefit to recruit, retain and reward the talented employees they rely on for their continued success.