The Creative Consultancy

Royal Mail Q&A

Think you know Royal Mail?

This highly personalised direct mail piece challenged the preconceptions that small business customers had about Royal Mail parcel services. 20 interchangeable product spreads were created, supported by a suite of original photography. Each prospect received a selection of services they weren’t currently using that reflected their potential business needs e.g. Tracking and easy returns were sent to etailers. The mailer was topped and tailed by a series of equally personalised e-shots, driving an online response from a dedicated web page.