The Creative Consultancy

Parcelforce Worldwide

Driving retail sales

We transformed a functional, tariff-led 'manual' for retail customers into an engaging, user-friendly piece that compares parcel services, gives hints and tips on packaging and helps customers find the right domestic or international service. We also used the guide to relaunch Rewards 4U, a loyalty scheme aimed at regular parcel senders. By introducing a single-use card to offer an immediate 15% discount in Post Office branches, we were able to encourage customers to sign up online and drive future loyalty – by saving on every parcel they send.