The Creative Consultancy

Studiocanal

A film tie-in that put parcels in the right paws

Paddington bear and Parcelforce Worldwide are both part and parcel of British life. Paddington’s big screen debut coincided with the Christmas shopping period when British businesses are under pressure to deliver parcels to millions of customers. We created an integrated acquisition campaign across multiple channels to explain how Parcelforce’s range of UK and international services could help etailers win extra Christmas orders. Money can’t buy prizes such as film premiere tickets and a family adventure to Deepest Darkest Peru incentivised response.

An example of front and back of a promotional mail piece Paddington in a sack Paddington Poster on the Underground Paddington Poster on the Underground