The Creative Consultancy

Yamaha

Pan European product launch

The best student flute just got better. And Yamaha asked us to launch it across Europe to teachers, parents and budding musicians alike. Our creative approach played on the strength of the Yamaha name, reinforcing the build quality and explaining the flute's unique 'professional' features. We stressed the ease of playing and reassured parents about Yamaha's robust build quality and reputation for retained value. A double-sided Z-card was created with separate messaging for children and parents, to launch the new flute at Frankfurt Musikmesse, the world's biggest musical instrument show.