Helping a British legend 'own' sound
Studer built the sound desks that recorded the Beatles at Abbey Road studios and we drew upon its heritage to launch the latest generation. We crafted a brand film using archive footage of famous events to emphasise the Studer pre-eminent position in the world of sound. This was presented in a case with an accompanying brand book explaining how Studer's new desk delivers sublime sound for TV, radio, theatre and houses of worship. The confident statement "Studer. Create. Sound." summed up the proposition to key buyers at the world's biggest sound show in Amsterdam.