The Creative Consultancy

National Car Rental

A loyalty programme for business travellers

We launched National’s Emerald Club loyalty scheme to EMEA business travellers to help build brand loyalty. Unique benefits such as the Emerald Aisle - where members can select any vehicle they like as a free upgrade - were not widely understood. Our campaign communicated the speed, choice and control that Emerald Club membership offers the business traveller. This was supported by a new photographic style featuring the people behind the brand.