The Creative Consultancy

TAKING GENDER STEREOTYPES TO TASK

Creating a teaching pack for East Sussex

We may think we live in enlightened times, but many occupations remain unofficially ‘out of bounds’ for one gender or the other. East Sussex County Council asked us to create a teaching resource to help young people shape their plans for the future. Our pack contained a series of arresting posters designed to stand out in an educational setting as well as prompts for discussion. We also researched a series of case studies featuring ‘gender pioneers’ to prove to teens that ‘anything is possible’. Our pack was singled out as a best practice example to be applied nationwide.