Helping 5,000 employees go green
It's not easy to get employees to consider the environment when they're focused on work. So we used humour to cut through the noise and make our message memorable. Our poster campaign 'Small changes can make a big difference' used a series of disruptive images to attract attention in depots and offices. As well as making employees smile, each poster suggested a small behaviour change to help them do their bit for the environment.