The Creative Consultancy

Benenden Dementia

Our brief was to position Benenden as a thought leader in this field. To support Dementia month, they wanted to raise awareness of the illness both with business and personal customers across a wide range of social media touch points.


Loneliness is tied to a higher risk of dementia. It was associated with a 40% higher risk of developing dementia over a 10-year period and is a strong predictor of dementia. Our social banners helped to raise awareness of this key cause of dementia, both with carers and those people at risk of loneliness.


Is there anything we can do to avoid dementia? Our social campaign brought to life the five key things that everyone can do to proactively keep dementia at bay including; regular exercise, eating a balanced diet and keeping your mind active – all of which linked to supporting detailed online articles to find out more. 

There are 40,000 people with dementia under the age of 65 in the UK, 18% continue to work after diagnosis. Many employers recognise that dementia is a growing issue for their organisation and their staff. This simple animation used the layers of the brain to depict 5 key things employers can do to provide an environment where people with dementia and carers can ask for help & support.