The Creative Consultancy

British Gas

British Gas – A disruptive approach for a new market

British Gas may be a trusted name in central heating, but their brand lacked traction in the home security market. So our disruptive solution updated the story of Goldilocks with a humorous fable about the benefits of 21st century surveillance technology.

This humorous, ‘off brand’ approach captured the attention of existing British Gas customers. Our direct mail piece inspired them to get in touch to find out more about this attractive new service.