The Creative Consultancy

Bupa

Bupa – Bringing healthcare benefits to SMEs

Although BUPA healthcare is a popular employee benefit in the corporate sector, it is relatively unknown to SMEs. Our brief was to challenge preconceptions by demonstrating the relevance and affordability of healthcare to proprietors and managing directors with as few as two employees.

Our creative solution was a direct mail campaign that used real case studies to demonstrate how British entrepreneurs are using BUPA healthcare as a benefit to recruit, retain and reward the talented employees they rely on for their continued success.