The Creative Consultancy

DHL

DHL – Rebranding as part of a global business

When UK Mail was acquired by DHL they asked us to create a brand platform to help them transform the business into DHL Parcel UK. We developed an identity that reflected the master brand whilst giving the UK business a look and feel that reflected the UK market.

Our brand toolkit contained key messages to share with customers and communicate internally. We also developed the first DHL UK stand at Metapack, the annual show for retailers. Our ‘big book’ launched the big, new DHL UK brand to large corporate customers across the UK.