The Creative Consultancy

East Sussex County Council

East Sussex County Council – Guidelines that brought a brand to life

Like many County Councils our client was keen to present itself as a single organisation rather than a collection of separate departments. We were asked to create brand guidelines that could be applied at a local level to give the Council the prominence it deserved.

Our creative solution was to focus on themes that would appeal to employees and residents alike. Images of local landmarks and real people provided a backdrop for the Council’s 350 services, which ranged from maintaining roads to providing care for the elderly.