The Creative Consultancy

East Sussex Gender Equality

East Sussex County Council – Challenging gender stereotypes


We may think we live in enlightened times, but many occupations remain unofficially ‘out of reach’ for one gender or the other. East Sussex County Council asked us to create a teaching resource to help secondary school pupils shape future career plans.


Our pack contained a series of arresting posters, designed to act as prompts for discussion. We also researched a series of case studies featuring ‘gender pioneers’ to prove to teens that ‘anything is possible’. The Department for Education recommended it as an example of best practice.