The Creative Consultancy


Gen2 – Creating a brand for a public sector start up

When Kent County Council turned its in-house property department into the property consultancy GEN2 it gave it the freedom to compete throughout the South East. We were commissioned to create a brand that would enable it to market its services and attract staff.

Our solution was a bold, distinctive identity that used a bright colour palette and quirky illustration style to underline GEN2’s commitment to the public sector and it’s strong track record.