The Creative Consultancy

Hertfordshire County Council

Hertfordshire County Council – Simplifying social care

When new legislation was introduced in 2015 local authorities were required to take a more customer-focused approach to the provision of Adult Social Care. Hertfordshire County Council asked us to create a new design style guide to reposition its services.

We also created a new suite of brand images to be used on and offline. Our solution was to depict a range of people enjoying life – despite needing care services of one kind or another.