The Creative Consultancy

London Fire Brigade

London Fire Brigade – A fresh look at firefighters community role

We were briefed to devise new brand guidelines to support LFB’s switch of focus from ‘fire fighting’to ‘fire prevention’. Our solution was a new visual style that emphasises the modern firefighter’s role as a community educator.

We were briefed to devise new brand guidelines to support LFB’s switch of focus from ‘fire fighting’to ‘fire prevention’. Our solution was a new visual style that emphasises the modern firefighter’s role as a community educator.