The Creative Consultancy

Paddington

Parcelforce Worldwide – How Great British parcels delivered a famous bear


Paddington’s big screen debut coincided with the Christmas shopping period when businesses are under pressure to deliver millions of parcels. Our brief was to explain how Parcelforce’s range of UK and international services could help etailers win extra festive orders.


We created an acquisition campaign across multiple channels including direct mail, email and banner advertising, a micro-site and a takeover of Paddington station. Prizes such as film premiere tickets and a holiday to Deepest Darkest Peru incentivised response.