The Creative Consultancy

Royal Mail Parcel Collect

As online sales increased amidst the pandemic, so too did customer demands for more convenient returns. Royal Mail responded by launching their new Parcel Collect service; offering retailers the chance to let customers arrange a home collection for unwanted return items. Our digital campaign boosted awareness of this new offering and used the updated Tracked Returns package to grow sales.

Parcel Collect is the ultimate in customer returns convenience. Dynamic and informative digital assets linked directly through to Royal Mail’s Tracked landing page which detailed ways retailers could build customer loyalty by offering an easier returns service to their customers.

Parcel Collect direct mail pieces were supported by follow up self-mailers and emails, targeting both existing returns customers and prospects.

For eCommerce retailers looking to continue their COVID-inspired growth, Royal Mail’s Parcel Collect offering was the perfect way to keep new and old customers on side.