Parcelforce All eyes on security
With the heightened security alerts of recent years, there was an urgent need to raise awareness at Parcelforce’s international hub, which has direct access to Coventry Airport. Our brief was to encourage ordinary employees to take personal responsibility for security in their area.
Over the course of a single weekend our bright yellow banners, signs, stickers and floor media appeared in unlikely but prominent spots to attract employees’ attention. By adopting these guerrilla tactics we were able to help bring about the behaviour change required and security remains excellent at the hub.