The Creative Consultancy

Parcelforce Worldwide Last Posting Dates

After an unprecedented year, Parcelforce wanted a Christmas ad that encompassed the part their staff had played in keeping the nation going, with home and business essentials delivered with care throughout the lockdown and beyond.

The film was shot with staff and real customers interweaving four stories about what parcel delivery means to businesses, small and large, and loved ones at home this Christmas.

A poem was written to capture the essence of the Parcelforce story and how a difficult year has transformed into delivering Christmas spirit. The poem formed the script of the ad and a shorter version took the shape of a star across POS materials in Depots and in the Post Office®.