The Creative Consultancy

Pearson BTEC

Pearson – Creating a buzz for a big event

Headteachers and teaching staff are notoriously difficult to reach by email. So to increase engagement – and give the BTEC Annual Awards a more prestigious profile – we created the first ever physical mailing.

Our mailable invitation pack for headteachers and teaching staff held an invitation card for the awards ceremony, a personalised letter, promotional posters and handouts explaining the awards and nomination process for staff and pupils. We also designed social media banners that deployed as the mailing dropped.