The Creative Consultancy

PFW Last Posting dates

Parcelforce Worldwide – Encouraging people to post parcels early

Last Posting Dates are important, but engaging the audience can be difficult. For Parcelforce’s 2018 campaign we decided to focus on the anticipation of giving, rather than receiving. The in-store campaign was supported by an emotive video featuring a little girls sending experience.

Underpinning the campaign were messages about Parcelforce’s status as a trusted British carrier and the value it offers consumers with 15% off every festive parcel they send through the Rewards4u loyalty programme.