The Creative Consultancy

RM Delivery Matters

Royal Mail is the UK’s most trusted carrier amongst online shoppers – to build further confidence amongst retailers they commissioned 12 pieces of independent research talking to UK shoppers; Christmas shoppers; sector specific shoppers such as gardening or beauty; and International shoppers; to establish why and how they like to buy British. 

The outcome was 12 reports, with each subject being brought to life with interesting infographics, illustrations and digestible, flickable content, that provided a unique sales tool to build credibility for Royal Mail with existing customers and prospects across the retail sector.