The Creative Consultancy

Royal Mail Gearing up for Christmas 2021

Christmas 2021 will likely be defined by big spending, with the e-commerce demand staying and customers continuing to shop in-store. Royal Mail wanted to let businesses know the ways in which their services could help maximise festive sales. To do this, we created a multichannel campaign focused on customer testimonials - to build Royal Mail's reputation as the perfect peak delivery partner.

Case studies from, amongst others, Hotel Chocolat, Monica Vinader, and BAM Bamboo Clothing gave a personal touch to content spanning direct mail, a campaign landing page, emails and socials. Each mailer used personalisation to identify how long each business had been sending with Royal Mail to celebrate their history together.

Socials used these case studies to build Royal Mail's reputation around their key offerings, including Tracked delivery, easy returns, and sustainability.

Christmas means a lot to a brand like Hotel Chocolat, and their sustainable ethos perfectly aligns with Royal Mail. They trust their postmen and women to deliver their chocolates every December, with a friendly face and high quality of service.

We created visual case studies for Royal Mail, visiting Hotel Chocolat, BAM Bamboo Clothing and others, for use on Royal Mail's website.

For retailers looking to provide trust, convenience, and flexibility to new and existing shoppers this Christmas - Royal Mail's range of services really deliver.