The Creative Consultancy

Royal Mail Hello World

Online shopping is booming, in the lead up to Christmas, Royal Mail wanted to remind retailers of this timely export opportunity. Global coverage and International Tracked services give worldwide shoppers the reassurance that UK orders are on their way. Our ‘Hello world’ digital campaign opened the door to grow festive sales.

‘Hello’ is a simple, translatable, engaging way to greet new customers, from Sydney to Sligo, Houston to Kyoto. Eye-catching digital animated banners linked directly though to a landing page, which highlighted how to send parcels ahead of last posting dates and championed their new Parcel Collect doorstep service, ideal for the demands of 2020.

Hello world, sending parcels this Christmas? Our press advertising helped drive awareness with consumers and small market place sellers to buy postage online and send overseas just in time…

What better way to promote retailer advantages, from the convenience of Click & Drop to unrivalled worldwide coverage, than hearing from the sellers themselves? Video shorts featured tried and trusted testimonials, from fashion retailers to comic book sellers.

For retailers wanting to export, Christmas 2020 presents an opportunity to reach out to new global customers – hello world.