Royal Mail Q1
In the digital age it’s easy to forget Royal Mail’s unique ability to connect with individuals at 29 million UK addresses, 6 days a week, plus 230 destinations abroad. Our acquisition and retention campaign focused on Royal Mail’s greatest strength and USP – its familiar, trusted posties.
We targeted customers and prospects by sectors including retail, business and public sector. Messages about trust, scale, reach and local knowledge were supported by updates on services and technology.