The Creative Consultancy


Soundcraft – Exciting a global salesforce

For decades Harman’s Soundcraft series has been the headline British act in live sound mixing. We helped it launch two new sound mixing consoles at a global sales event and begin building a consistent brand identity with a sales brochure and a series of press adverts.

We created a film about Soundcraft’s two new sound mixing consoles and packaged this in a video-enabled brochure that resembled a giant USB stick. As well as inspiring the audience, this equipped the salesforce with the product specifications and sales features they needed to do their job.