The Creative Consultancy

Wine Society

The Wine Society – Making non-wine buffs feel welcome

The Wine Society runs regular direct mail campaigns which focus on specific regions and countries, but now wants to reach a more diverse audience. Our challenge was to showcase hundreds of different wines in ways that would appeal to women and ‘non wine-buffs’ as well as core members.

Our solution was an editorial approach that used pull-out quotes, original illustrations and photography. For example, our Loire leaflet focused on wine and food matching, while our Italian promotion celebrated icons ranging from the Colosseum to the Vespa.