The Creative Consultancy

Yamaha posters

Yamaha – Positioning a professional brand

Yamaha’s musical instruments are renowned for their quality, and the Professional and Custom market is key to its success. Our new positioning for their trumpet and clarinet Professional range featured Yamaha scholars to showcase the emotion and connection a musician feels to their instrument, when they are performing.

To depict Yamaha as a brand that can fulfil an artist’s potential, we sourced a uniquely inspiring performance location. The avantgarde Bridge of Aspiration at the Royal Ballet School provided an eye-catching backdrop for our European press campaign.