The Creative Consultancy

Yamaha Student Campaign

Yamaha – Inspiring the musicians of tomorrow

Our brief was to inspire young musicians to choose Yamaha brass and woodwind instruments with an aspirational campaign to ‘Start small, Dream big’. We recruited three budding musicians to front our advertising and organic digital campaign.


Our young musicians played starring roles in a series of videos which have been viewed nearly 100,000 times online and 40,000 times on Facebook. They can also be seen on shop windows and Point of Sale materials across the UK.